For brands

Reach sport. With permission.

Your offer, inside the app 1,500+ professional footballers use, tracked from tap to sale.

Rolling out now with a founding group of brands

9:41

Rewards

Players only
AllKitRecoveryNutritionTravel
LogoYour brand

Featured partner

Your offer, here.

Exclusive to OPN players · ends 30 Sep

Claim
Tracked link · unique to each player

Compression & recovery

Recovery · Players only

Offer

Matchday fuel

Nutrition · Players only

Offer

Hotels near away grounds

Travel · Players only

Offer
HomePassportCalendarRewards

A design rendering of the placement, with your brand in the slot.

50+clubs

Across four nations, from the EFL to the Cymru Premier.

1,500+players

Real players at real clubs. Not a purchased list.

Dailyuse, not monthly

Schedule and check-ins live in the same app as your offer.

Ultimate SevensAccrington StanleyAFC Telford UnitedAFC WimbledonBangorBoreham WoodBoston UnitedBromleyBuxtonChatham TownCheltenham TownChesterCrawley TownDundee UnitedEastleighFarnham TownGreenock MortonGrimsby TownGwalia UnitedHarborough TownHerefordKing's Lynn TownLeyton OrientLincoln CityMarineMorecambeNorthampton TownPortadownSalford CityScunthorpe UnitedSlough TownSouth ShieldsSt MirrenStevenageThe New SaintsTranmere RoversTruro CityWeston-super-MareWingate & FinchleyWorksop TownYate TownYeovil TownUltimate SevensAccrington StanleyAFC Telford UnitedAFC WimbledonBangorBoreham WoodBoston UnitedBromleyBuxtonChatham TownCheltenham TownChesterCrawley TownDundee UnitedEastleighFarnham TownGreenock MortonGrimsby TownGwalia UnitedHarborough TownHerefordKing's Lynn TownLeyton OrientLincoln CityMarineMorecambeNorthampton TownPortadownSalford CityScunthorpe UnitedSlough TownSouth ShieldsSt MirrenStevenageThe New SaintsTranmere RoversTruro CityWeston-super-MareWingate & FinchleyWorksop TownYate TownYeovil Town
Who you reach

A network, not a mailing list.

Verified players and staff at OPN clubs. Three audiences, one placement.

Players

Professional footballers.

Aged 18–35. Your offer sits in the app they use for their schedule and check-ins.

Staff

The people who buy for the club.

Physios, S&C coaches and analysts. If you sell to the performance department, this is the room.

Clubs

Club-level partnerships.

Partner with a whole club, seen by every player and member of staff.

How it works

From your brief to their screen.

We do the placement. Your network, or your own sales data, confirms the sale.

01 · Brief

Tell us the goal and the audience.

Players, staff or one club, and when it should run.

02 · Placement

Your offer goes into the app.

A clearly labelled card in OPN Rewards, with your creative.

03 · Claim

A player claims it in one tap.

A tracked link or code, unique to every claim.

04 · Report

You see what happened.

Views, claims and confirmed sales, by club and audience.

Tracked through the affiliate network you already use, or with codes you issue. A pending sale is reported as pending, never as a result.

AwinRakuten AdvertisingCJDirect codes
Kyle Jameson and a model wearing Lui e Lei loungewear, back to backKyle Jameson holding a Lui e Lei t-shirt
One of the network

Kyle Jameson: footballer, and founder of Lui e Lei.

“High-quality, minimalistic pieces that truly work for both him and her are rare to find.”

Players building something alongside their careers are exactly who Rewards is for: a discount for players and staff, seen by the people who would actually buy.

Joined on Rewards by Soccer Supplement, another player-founded brand.

Inside the app

This is OPN Rewards.

Today’s Deal on the home screen, and a brand page behind it. This is Lui e Lei’s offer, live in the app now.

9:41

Today's Deal

Lui e Lei

10% off
all products.

Shop Now

Clothing

HomeMessagesPassportCalendar
9:41

Lui e Lei

💬

10% off all products

Go to Store

About

LUI E LEI is a premium streetwear brand built around timeless design, exceptional quality, and effortless style. We create elevated essentials that combine luxury comfort with everyday wearability, giving you pieces that look as good on the street as they do anywhere else.

Rendered from Lui e Lei’s live offer in OPN Rewards, with their own imagery and words.

Our rules

Relevant by design. Never bolted on.

Permission built in.

Players choose to hear from the network.

Relevant by design.

Offers sit next to kit, recovery, nutrition and travel.

Respectful by default.

Frequency caps and clear labels on every offer.

Nothing sold on.

You see campaign results, never personal data.

Ways to partner

Choose how you show up.

Pay on results, or buy placement and promotion.

Standard

A place in the OPN Rewards marketplace.

  • Listing in the OPN Rewards marketplace
  • Exclusive offers for verified athletes
  • Commission-based: pay on results
  • Campaign-level reporting

Featured

Priority placement and active promotion.

  • Everything in Standard
  • Priority placement in the app
  • Targeted push notifications
  • In-app offer promotion
  • Enhanced analytics by club and audience
Limited places

Founding partner

Come to us direct while Rewards rolls out, and you’re one of the first brands players see.

  • Everything in Featured
  • Premium placement during the rollout
  • Monthly push notifications
  • Inclusion in player email
  • Named as a founding partner
As featured in

The network brands are asking about.

BBC SportBBC Radio 5 LiveInside World FootballFC BusinessiSport ConnectSports Business Awards

What brands ask us.

How a campaign runs, who sees it and how a sale is counted.

Through the affiliate network you already use (OPN connects to Awin, Rakuten and CJ), or directly, with codes you issue us. Every claim carries a unique OPN id, so a sale is attributed to the campaign and the club it came from, not guessed from a coupon code.

Verified players and staff at OPN member clubs who have opted in to Rewards. Not a purchased list, not the public: people whose club runs on OPN and who chose to hear from the network.

Yes. Campaigns can run to players, to staff, or to specific clubs and leagues, with a schedule. Founding and Featured partners can add push notifications to the placement.

Standard is commission-only: you pay when a player buys. Featured and Founding partner are fixed packages for placement and promotion. We will show you the numbers on a call and help pick the right one.

No. You get campaign reporting: views, claims, sales, by club and audience, never names, contact details or personal data. That is the deal that keeps players in the network.

It already is. OPN Rewards is rolling out inside OPN Athlete now, club by club, with a founding group of brands. If you want to be in the first set of offers players see, this is the moment.

Tell us the audience and the outcome.

We'll show you how the campaign would live inside OPN, which clubs and players it would reach, and exactly how you'd measure it. A 30-minute call is enough.